Musicology Annotation << Back Rachmaninoff and his Steinways: A Story of one Friendship Ekaterina M. Kuznetsova The paper is concerned with the history of relationship between Sergey Rachmaninoff and the chief executive of grand pianos manufacture Steinway. During the period of emigration Rachmaninoff became a Steinway-Artist and took an active part in formation of attractive image of this brand. Not only qualities of the instruments, but also Rachmaninoff’s friendly relations with the Steinway family had played a big role in this process. Key words: Rachmaninoff, Steinway & Sons, piano, advertising. E-mail: nathing@mail.ru