Musicology Annotation << Back The Poetological Ideas in The Early 18th Century and The Oeuvre of G. Ph. Telemann (1681–1767) Sergey N. Nikiforov In this article G. Ph. Telemann’s personality and his main aesthetic categories are discussed in context of the principal poetological ideas in the fi rst half of 18th centurу. These are connected with the cult of sense (poetics of Ch. Weise, Ch. F. Hunold), refl ection about the nature (the opinions of J. G. Meister, Ch. Batteux), development of the concept of the shrewd intention and artsynthesis (poetics of B. H. Brockes). The idea of the shrewd intention is detected on the example of cantata "Der Schulmeister". Keywords: G. Ph. Telemann, poetics, the category of sense, refl ections about the nature, art-synthesis, the shrewd intention, "Der Schulmeister". Contacts: E-mail: nikS21v@bk.ru Pp. 10-19.